Apr 25, 2024  
2023-2024 Catalog 
2023-2024 Catalog

Marketing BSB

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The Marketing Bachelors of Science in Business is designed to provide an in-depth understanding of marketing.  Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world.  The marketing program is designed to teach students the concepts and theories in marketing, then provide them an opportunity to apply their training in real world situations, working with local businesses and organizations.  Students will spend a substantial amount of time learning to use digital and other technology to solve specific marketing problems, individually and in teams.

Graduates leave the program with a solid portfolio of professional experience (not simulations) to demonstrate proven skill sets in integrated marketing communications and strategy.  

US Bureau of Labor Statistics, Occupational Outlook reports the job outlook for 2018-2028 to be 8% growth (average is 6%). Median salary May 2019  $135,900 per year. Number of jobs 2018: 286,800.

Marketing covers a diverse field of opportunities:

  • Advertising

  • Public Relations

  • Media Planning

  • Sales Management

  • Communications

Information on occupational outlook and opportunities can be found at the Federal Government’s Bureau of Labor Statistics:


Candidate for Accreditation - International Accreditation Council for Business Education (IACBE).

Degree Requirements

General Education Program (GEP) 42 Hours
Business Core 26 Unique Hours
Marketing Major - Core 33 Hours
Technical Electives 3 Hours
General Electives  16 Hours
Total Hours Required 120 Hours


General Education Program (GEP)

English Composition 6 Hours
Oral Communication 3 Hours
Literature 3 Hours
Fine Arts 3 Hours
Natural Science 7 Hours
Quantitative Reasoning 5 Hours

MATH1800 meets both the GEP and Business Core requirements.

3 Hours
Engaged Citizenry 3 Hours
Global Perspectives 3 Hours
Historical Perspectives 3 Hours
Ethical Insight and Reasoning 3 Hours
Human Behavior 3 Hours

ECON2201 meets both the GEP and Business Core requirements.

Total Hours 42 Hours


General Electives (13 hours)

(This includes UNIV1100 - First Year Experience: University Foundations (1 Hour). 

Students are encouraged to consider adding a minor.

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