The Marketing Bachelors of Science in Business is designed to provide an in-depth understanding of marketing. Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world. The marketing program is designed to teach students the concepts and theories in marketing, then provide them an opportunity to apply their training in real world situations, working with local businesses and organizations. Students will spend a substantial amount of time learning to use digital and other technology to solve specific marketing problems, individually and in teams.
Graduates leave the program with a solid portfolio of professional experience (not simulations) to demonstrate proven skill sets in integrated marketing communications and strategy.
US Bureau of Labor Statistics, Occupational Outlook reports the job outlook for 2018-2028 to be 8% growth (average is 6%). Median salary May 2019 $135,900 per year. Number of jobs 2018: 286,800.
Marketing covers a diverse field of opportunities:
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Advertising
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Public Relations
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Media Planning
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Sales Management
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Communications
Information on occupational outlook and opportunities can be found at the Federal Government’s Bureau of Labor Statistics:
http://www.bls.gov
Member of IACBE (International Accreditation Council for Business Education).
