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Dec 09, 2024
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2009-2010 Catalog [ARCHIVED CATALOG]
Marketing Minor
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Marketing Minor
Marketing impacts our daily lives. All organizations depend on marketing communications to persuade and inform their “customers”. Regardless of whether the “business” markets a cause, service, or good; managers will use marketing principles to achieve their objectives.
A minor in marketing will expose you to the dynamic and diverse nature of the field of marketing. The student will have the opportunity to complete several “real-world” projects and should acquire the necessary skills and knowledge to pursue management opportunities that require an understanding of marketing.
Prerequisites: Econ 2201 (must complete before BUMK 3100)
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Electives
Choose three courses from the following: |
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