SPMG 3700 - Sport Sponsorship and Sales

Examination of the principles of sport marketing through specific study in sales and sponsorship in sports. Personal selling techniques, customer service, and basic principles of sport sponsorship will be integral parts of the course. Students will also draft a sponsorship proposal and perform a formal sales presentation of that proposal.

Note: This course in online/hybrid approved.

Credits: 3

Prereq: SPMG 2000, BUMK 3100, and Junior Rank
Lecture hours: 3