BUMK 4000 - Marketing Management and Digital Management

A strategic focus on marketing management with a solid application of basic marketing concepts. Concentrates in the area of environmental analysis and decision making using the case method. Detailed application of digital lead generation, engagement and search engine optimization and marketing practices are emphasized. Students will also develop and present a marketing plan.

Note: Distance Learning Approved

Credits: 3

Prereq: BUMK 2100 or BUMK 3100
Lecture hours: 3