BUMK 3400 - Marketing Communications and Content Creation

This course covers current communication strategies for targeted engagement with customers and prospects. Topics include how to apply research knowledge and market analysis to promotional techniques, lead generation, copywriting, visual enhancement and current practices in content creation. Students will propose and present a strategic marketing communications plan.

Note: Distance Learning Approved.

Credits: 3

Prereq: BUMK 2100 or BUMK 3100
Lecture hours: 3