Sep 08, 2024  
2023-2024 Catalog 
    
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2023-2024 Catalog

BUMK 3000 - Advertising, Visual, and Multimedia Marketing

A study of the principles of advertising and its relation to the marketing effort of the firm and to consumers and society in general. Current advertising media and best practices are reviewed with an emphasis on engagement through visual and audio content.

Credits: 3

Prereq: ENGL1105