Dec 13, 2025  
2009-2010 Catalog 
    
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2009-2010 Catalog [ARCHIVED CATALOG]

BUMK 4150 - International Marketing

Credits: 3
Directed at developing skills to make marketing decisions in a global context. Includes finding new markets, customizing products for the demands of new markets, determining needs, channels of distribution, pricing strategies, and segmentation.Prereq: BUMK 3100, and BUMG 33003 lecture hours