The Marketing BSB is designed to provide an in-depth understanding of marketing. Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world. The marketing program is designed to teach students the concepts and theories in marketing, then provide them an opportunity to apply their training in real world situation, working with local businesses and organizations. Students will spend a substantial amount of time learning to use digital and other technology to solve specific marketing problems.
US Bureau of Labor Statistics, Occupational Outlook reports the job outlook for 2016-2026 to be 10% growth (average is 6%). Median salary $129,380 per year.
Marketing covers a diverse field of opportunities:
- Advertising
- Public Relations
- Media Planning
- Sales Management
- Communications
Information on occupational outlook and opportunities can be found at the Federal Government’s Bureau of Labor Statistics:
http://www.bls.gov
Member of IACBE (International Accreditation Council for Business Education).
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