SPMG 3500 - Sport Marketing

An advanced study of sports marketing strategies for the recreational environment, both internal and external. Promotional guidelines and discussion of promotional activity. Study of the budgetary process, differentiations of budget styles, and implementation of the budgetary process in both the private and public sector.

Note: Required course for Sport Management majors.

Credits: 3

Prereq: SPMG 2000 and SPMG 3300 and Junior standing.