BUMK 4250 - Marketing Research and Analytics

Techniques involved in the collection, tabulation, and analysis of marketing information. Includes statistical procedures and their marketing application, brand positioning, and market segmentation using marketing research techniques. Students will also develop and present a marketing research proposal.

Note: Distance Learning Approved.

Credits: 3

Prereq: BUMK 3100 and BUMK 3300
Lecture hours: 3
Course/lab fee: $