Dec 22, 2024  
2022-2023 Catalog 
    
Catalog Navigation
  Catalog Home
  Notice of Non-Discrimination
  FERPA Privacy Law
  About the University
  How to Reach Us
  Campus Map / Directions
  Admission Policies
  Academic Calendar
  Registration Information
  Fees and Expenses
  Financial Aid
  Academic Policies and Programs
  Student Success Center
  Graduate School
  Center for International Programs and Study Abroad
  Clark Memorial Library


  General Education Program
  Honors Program
  Colleges and Departments
  Degrees and Programs (Graduate and Undergraduate)
  Course Descriptions
  Trustees, Staff, and Faculty
HELP
2022-2023 Catalog [ARCHIVED CATALOG]

BUMK 4250 - Marketing Research

Techniques involved in the collection, tabulation, and analysis of marketing information. Includes statistical procedures and their marketing application, brand positioning, and market segmentation using marketing research techniques.

Credits: 3

Prereq: BUMK 3100   and BUMK 3300  
Lecture hours: 3
Course/lab fee: $