May 13, 2024  
2018-2019 Catalog 
    
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2018-2019 Catalog [ARCHIVED CATALOG]

BUMK 4250 - Marketing Research

Techniques involved in the collection, tabulation, and analysis of marketing information. Includes statistical procedures and their marketing application, brand positioning, and market segmentation using marketing research techniques.

Credits: 3

Prereq: BUMK 2100 or BUMK 3100
Lecture hours: 3
Course/lab fee: $