May 13, 2024  
2018-2019 Catalog 
    
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2018-2019 Catalog [ARCHIVED CATALOG]

BUMK 4150 - International Marketing

Directed at developing skills to make marketing decisions in a global context. Includes finding new markets, customizing products for the demands of new markets, determining needs, channels of distribution, pricing strategies, and segmentation.

Credits: 3

Prereq: BUMK 2100 or BUMK 3100
Lecture hours: 3