BUMK 3300 - Consumer Behavior

Credits: 3

This course introduces a wide range of behavioral concepts and explores the strategic implications of customer behavior for marketers. The course challenges students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. Key to the course is demonstrating how an understanding of buyer behavior can help to improve strategic decision making. Prereq: BUMK 2100 or BUMK 3100