May 02, 2024  
2014-2015 Catalog 
    
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2014-2015 Catalog [ARCHIVED CATALOG]

BUMK 4000 - Marketing Management

Credits: 3
A strategic focus on marketing management with a solid application of basic marketing concepts. Concentrates in the area of environmental analysis and decision making using the case method. Students will also develop and present a marketing plan. Prereq: BUMK 3100