Jul 11, 2020  
2007-2009 Catalog 
    
2007-2009 Catalog [ARCHIVED CATALOG]

BUMK 4000 - Marketing Management

Credits: 3
A strategic focus on marketing management with a solid application of basic marketing concepts. Concentrates in the areas of environmental analysis and decision-making, using the case method. Students also develop and present a marketing plan.Prereq: BUMK 3100