Jul 07, 2020  
2007-2009 Catalog 
2007-2009 Catalog [ARCHIVED CATALOG]

BUMK 3150 - International Marketing

Credits: 3
Directed at developing skills to make marketing decisions in a global context. Includes finding new markets, customizing products for the demands of new markets, determining needs, channels of distribution, pricing strategies, and segmentation.Prereq: BUMK 2100 or 3100 or international relations major.