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BUHE 3100 - Orientation Health Care Systems Credits: 3
A broad orientation to the health services industry. Segments of the health services industry are identified and described with historical background, functions, interrelationships, and future roles of each.
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BUHE 3120 - Health Care Personnel Management Credits: 3
Principles of health care personnel recruitment, selection, and management. Characteristics of the professional health care worker are discussed. Legal responsibilities, collective bargaining, continuing education, and training are covered.
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BUHE 3890 - Health Management Practicum Credits: 3
Field experience focuses on skill building in general management. Observation and experience in a variety of settings. Includes exploration of the relationship between departments and the critical need for communication within an organization. Also develops empathy for the various health care workers and support staff and their roles. Prereq: Juniors and Seniors Only. Faculty Consent Required
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BUHE 4100 - Patient Care Iss Long-Term Fac Credits: 3
An overview of the total medical and social care required for residents of long-term health care facilities. Orientation to the various aspects required of the administrator and institution to provide for the total care of the individual. Topics include pharmaceutical services, disease process and recognition, biological aging, psychology of patient care, patient assessment, care planning, and nutrition.
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BUHE 4110 - Adm in Extended Care Facilities Credits: 3
The role and responsibility of management as applied to a long-term health care facility. Includes discussion of ethical practices, licensure, state and federal agency requirements, and financial management.
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BUHE 4150 - Adm in Acute Care Facilities Credits: 3
Focuses on issues important to the management, organization, planning, and evaluation of health care facilities and the services rendered to patients. Emphasis on the manager’s role in a health care organization, caring for individuals in non-extended care circumstances. Identification of the various departments and services available and the interaction of each.
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BUHE 4160 - Mgt Issues Acute Care Facilities Credits: 3
Provides understanding of organizational behavior and management practices in non-extended health care facilities. Hands-on application of management skills and concepts. Prereq: BUHE 3100 and BUHE 4150 or Instructor Permission
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BUHE 4200 - Prob in Health Care Mgt/Policies Credits: 3
A seminar course. Health care management problems are studied and recommendations offered for the resolution of those problems. It is recommended that this problems and policy course be taken as the last course in the health management concentration.
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BUHE 4300 - Health Care Finance/Reimbursemen Credits: 3
Analysis of reimbursement and payment systems for health care related organizations such as acute care, extended care, managed care, and other alternative care groups. Prereq: BUAC 1010
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BUHE 4585 - Intern Acute Health Care Mgt Credits: 4
Provides 400 hours of a structured and supervised professional experience within an approved acute health care related organization. Students complete assigned projects and/or managerial tasks under the joint supervision of a health care facility manager and a university faculty member. Prereq: Faculty Consent Required $
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BUHE 4685 - Intern Extended Health Care Mgt Credits: 4
Provides 600 hours of a structured and supervised professional experience within an approved extended health care organization. Students complete assigned projects and/or managerial tasks under joint supervision of a health care facility administrator and a university faculty member. This class, along with BUHE 3890 (Health Care Practicum) course, is needed to meet the new Ohio guidelines of 800 hours of internship and practicum. This allows the student to sit for the federal and state licensing examination of nursing home administrators. Prereq: Faculty Consent Required.
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BUHE 4999 - Special Topics in Health Mgt Credits: 3
Discussion of current topics in the health care arena. Prereq: Faculty Consent Required.
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BUIS 0090 - Computer Fundamentals Credits: 1
Introduces basic computer literacy and skills to those who have only minimal knowledge and experience using computers. Topics include the processing cycle, comparisons of operating systems and applications programs, identification and use of the various functions within the Windows desktop, and introduction to the Internet and Outlook. Students are also provided the opportunity to develop or refine acceptable keyboarding skills.
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BUIS 1010 - Computer Applications Credits: 3
This course blends introductory information technology topics with comprehensive coverage of business applications and the role of the microcomputer in business. Topics include the history, evolution, and current role of computing, microcomputers, and the internet; privacy, security, and ethical issues applied to information technology, web pages and email. The course also provides practical experience with application software including: word processing, database, spreadsheets, presentation software, email clients, internet browsers, and simple web development. $
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BUIS 1300 - Introduction to Programming and Application Development Credits: 3
In the context of business computer application programming, this course will introduce students to the fundamental concepts and models of application development. Coverage will include the basic concepts of program design, data structures, programming, problem solving, programming logic, and fundamental design techniques for event-driven programs. By the end of the course, students should understand the key processes related to building functioning applications and appreciate the complexity of application development. Prereq: BUIS 1010 or BULA 2640 and MATH 1200 or MATH 1500 or MATH 1700 or MATH 1800 or MATH 1900 or MATH2210 or MATH 2120. 2 lecture hours 3 lab hours $
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BUIS 1500 - Foundations of Web Development Credits: 3
A study of the Internet focusing on the World Wide Web (Web) and its technology, applications, and uses. The student will learn to create and maintain Web pages in HTML5 CSS3, and Javascript. 2 lecture hours 3 lab hours $
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BUIS 2000 - Intro PC Hardware/Operating Sys Credits: 3
This course is intended to prepare the student to support personal computers and to study distributed computing. Classes will be divided into lecture, example, and lab time to work through common problems and issues with common PC computer hardware, and operating systems. $
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BUIS 2001 - A++ Certification Credits: 1
This course is intended to be used as a transfer credit for: students with A++ Certification; articulated credit for Career Center or Vocational students that have completed an A++ Certification Program successfully; and possible use as a workforce by outreach. This course, combined with BUIS 2002, will be considered equivalent to BUIS 2000. This course will never be taught as part of the regular ISM curriculum. It is for transfer, articulation credit, and outreach use only. 1 lecture hours
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BUIS 2002 - Intro/Operating Systems-Bridge Credits: 2
This course is intended to prepare the students that already have an A++ Certification to do college level work in the area of Information Systems Management, to support personal computers, Servers, and to study distributed computing. Classes will be divided into lecture, example, and lab time to work through common problems and issues with common computer hardware, Servers, and operating systems. This course, combined with BUIS 2001, will be considered equivalent to BUIS 2000. This course will be offered on demand for students with a valid A++ Certification. No credit for both BUIS 2000 and BUIS 2702. Prereq: BUIS 2001 2 lecture hours
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BUIS 2100 - Introduction to Information Systems Credits: 3
Introduction to concepts of Information Systems. Focus will be on the usage and development of information systems for business. Instruction will be accomplished through student research and projects using a variety of systems and software solutions. Prereq: BUIS 1010 or BULA 2640 or Instructor Permission 3 lecture hours $
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BUIS 2200 - Business Computer Projects Credits: 3
Research projects are assigned on both individual and group basis. Students learn to function in a group as they conduct research related to the assigned topics. Theoretical systems are explored in the classroom. A formal presentation is required. Prereq: Completion of required Business Information courses or permission.
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BUIS 2300 - COBOL Credits: 3
This programming course will have students code and execute error-free programs in the COBOL language. Students will learn the proper methods of top-down design and structured COBOL programming. Prereq: MATH 1010 $
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BUIS 2350 - JavaScript Programming Credits: 3
This course covers in-depth the JavaScript Web page scripting language. Students will have a full understanding of commands and structure, functions, objects, and manipulation of the Document Object Model (DOM). Additional topics will include: form validation, AJAX, manipulating XML data, drawing on the canvas, and an introduction to using a common JavaScript framework. Prereq: BUIS 1500, -OR- ETCO 1150 -OR- Prior HTML (XHTML 1.x or HTML 5.0) and CSS Experience and Instructor Permission $
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BUIS 2500 - Web Software Tools Credits: 3
The purpose of this class is to acquaint students with the various software applications presently utilized by business and other organizations to present a professional presence on the World Wide Web. Students will gain hands-on experience working with the software tools as well as gain knowledge of the legal, social, and ethical issues involved. Prereq: BUIS 1010 or BULA 2640 or ARTS 1105 $
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BUIS 2550 - Virtual World Applications Credits: 3
This is an Interactive Digital Technology course covering virtual worlds. It will examine what a virtual world is and how it can be used in business, education, and other areas. 3 lecture hours
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BUIS 2700 - IT Infrastructure and Internetworking Credits: 3
This course provides an introduction to IT infrastructure issues for students majoring in Information Systems. It covers topics related to both computer and systems architecture and communication networks, with an overall focus on the services and capabilities that IT infrastructure solutions enable in an organizational context. It gives the students the knowledge and skills that they need for communicating effectively with professionals whose special focus is on hardware and systems software technology and for designing organizational processes and software solutions that require in-depth understanding of the IT infrastructure capabilities and limitations. It also prepares the students for organizational roles that require interaction with external vendors of IT infrastructure components and solutions. The course focuses strongly on Internet-based solutions, computer and network security, business continuity, and the role of infrastructure in regulatory compliance. This is a hands-on course with a mix of practical application and network theory. Prereq: BUIS 1010 or BULA 2640 2 lecture hours 3 lab hours $
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BUIS 2701 - Cisco Certified Network Assoc. Credits: 1
This course is intended to be used as a transfer credit for: students with a CCNA Certification; articulated credit for Career Center or Vocational students that have successfully completed a CCNA Certification Program; and possible use as a workforce development course by outreach. This course, combined with BUIS 2702, will be considered equivalent to BUIS 2700. This course will never be taught as part of the regular ISM curriculum. It is for transfer, articulation credit, and outreach use only. 1 lecture hours
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BUIS 2702 - Internetworking Bridge Course Credits: 2
This course combine with BUIS2701 will be considered equivalent to BUIS2700. This course will be offered on demand for students with a valid CCNA certification. No credit for both BUIS2700 and BUIS2702. Prereq: BUIS 2701 2 lecture hours
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BUIS 2999 - Topics in Business Info Systems Credits: 1-3
Opportunity for the student to work on special projects under the supervision of an instructor with expertise in the area of the student’s project. $
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BUIS 3000 - Intro Bus Comp Hardware/Software Credits: 3
This course is intended for non-MIS majors to prepare the student to understand the types of Personal Computer and Server hardware and operating systems used today. Systems studied will include the AS400, Intel/Amd based PC, Apple PowerMac, and Sun Sparc. Common operating systems will be explored, including the MS XP, MS Vista, Mac OSX, Linus, and Sun Solaris. Classes will be divided into lecture, example, and lab time to work through common problems and issues with common computer hardware and operating systems used in business today. MIS concentration students are not eligible for credit. Prereq: BUIS 1010 or BULA 2640 $
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BUIS 3050 - Help Desk and IT Applications Credits: 1
The main purpose of this course is to provide students with a comprehensive understanding of the help desk environment and the knowledge, skills, and abilities necessary to work in the IT industry. Students will learn problem-solving and communication skills that are very valuable when providing user support. Students gain practical experience providing assistance to users who are experiencing hardware or software problems working in Shawnee State University application and hardware labs. They will also learn how to work individually and in teams which will prepare them for a team-oriented work environment. Prereq: BUIS 1010 and BUIS 2000 and BUIS 2700 $
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BUIS 3100 - Data and Information Management Credits: 3
This course provides the students with an introduction to the core concepts in data and information management. It is centered around the core skills of identifying organizational information requirements, modeling them using conceptual data modeling techniques, converting the conceptual data models into relational data models and verifying its structural characteristics with normalization techniques, and implementing and utilizing a relational database using an industrial-strength database management system. The course will also include coverage of basic database administration tasks and key concepts of data quality and data security. In addition to developing database applications, the course helps the students understand how large-scale packaged systems are highly dependent on the use of DBMS’s. Building on the transactional database understanding, the course provides an introduction to data and information management technologies that provide decision support capabilities under the broad business intelligence umbrella. Prereq: BUIS 1010 or BULA 2640 $
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BUIS 3200 - Systems Analysis and Design Credits: 3
This course discusses the processes, methods, techniques and tools that organizations use to determine how they should conduct their business, with a particular focus on how computer-based technologies can most effectively contribute to the way business is organized. The course covers a systematic methodology for analyzing a business problem or opportunity; determining what role, if any, computer-based technologies can play in addressing the business need, articulating business requirements for the technology solution, specifying alternative approaches to acquiring the technology capabilities needed to address the business requirements, and specifying the requirements for the information systems solution in particular, in-house development, development from third-party providers, or purchased commercial-off-the-shelf (COTS) packages. Prereq: BUIS 1010 or BULA 2640 $
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BUIS 3300 - Visual BASIC 2 Credits: 3
This course covers object oriented program development using Microsoft Visual Basic .Net and the Visual Studio .Net integrated development environment (IDE). The course emphasizes developing business information for MIS students. Prereq: BUIS 1300 and BUIS 3100 $
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BUIS 3500 - Server-Side Web Publishing Credits: 3
Design and maintenance of interactive and dynamic Web applications within a server-based scripting environment. Class includes a brief introduction to many of the commonly used scripting technologies with in-depth coverage of at least one. Prereq: BUIS 1300, or BUIS 2350 and BUIS 1500, or ETCO 1150 or Instructor Permission
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BUIS 3600 - IS Project Management Credits: 3
This course discusses the processes, methods, techniques and tools that organizations use to manage their information systems projects. The course covers a systematic methodology for initiating, planning, executing, controlling and closing projects. This course assumes that project management in the modern organization is a complex, team-based activity, where various types of technologies (including project management software as well as software to support group collaboration) are an inherent part of the project management process. This course also acknowledges that project management involves both the use of resources from within the firm, as well as contracted from outside the organization. Prereq: BUIS 1010 or BULA 2640 3 lecture hours 3 lab hours $
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BUIS 3700 - Internet Network Management Credits: 3
Fundamentals of internet engineering, using a combination of lecture and hands-on labs to provide a thorough understanding of internet protocols, including network and MAC addressing, hubs, switching, routing, IPv4, DNS, SNMP, DHCP, firewalls, network cabling, hubs, and switches; configuring network routers; configuring Unix and Windows workstations; measuring and analyzing network performance; and troubleshooting. This is a hands-on, lab-oriented course with lectures that prepare students for in depth labs, using real equipment used by an ISP. $
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BUIS 3800 - Enterprise Architecture Credits: 3
This course explores the design, selection, implementation and management of enterprise IT solutions. The focus is on applications and infrastructure and their fit with the business. Students learn frameworks and strategies for infrastructure management, system administration, data/information architecture, content management, distributed computing, middleware, legacy system integration, system consolidation, software selection, total cost of ownership calculation, IT investment analysis, and emerging technologies. These topics are addressed both within and beyond the organization, with attention paid to managing risk and security within audit and compliance standards. Students also hone their ability to communicate technology architecture strategies concisely to a general business audience. Prereq: BUIS 1010 or BULA 2640 2 lecture hours 3 lab hours $
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BUIS 4200 - IS Strategy, Management, and Acquisition Credits: 3
This course explores the issues and approaches in managing the information systems function in organizations and how the IS function integrates/supports/enables various types of organizational capabilities. It takes a senior management perspective in exploring the acquisition, development and implementation of plans and policies to achieve efficient and effective information systems. the course addresses issues relating to defining the high-level IS infrastructure and the systems that support the operational, administrative and strategic needs of the organization. The remainder of the course is focused on developing an intellectual framework that will allow leaders of organizations to critically assess exiting IS infrastructures and emerging technologies as well as how these enabling technologies might affect organizational strategy. The ideas developed and cultivated in this course are intended to provide an enduring perspective that can help leaders make sense of an increasingly globalized and technology-intensive business environment. Prereq: Completion of MIS core and path requirements or permission.
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BUIS 4300 - Advanced Database Credits: 3
This course covers three-tier object-oriented application development using Microsoft Visual Basic .Net and the Visual Studio .Net integrated development environment (IDE). The course emphasizes developing business information systems of MIS students. Prereq: BUIS 3100 and BUIS 3300 $
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BUIS 4500 - E-commerce Credits: 3
Language independent upper level course covering electronic commerce. It will address the similarities and differences between E-Commerce and traditional business structures, explore some of the issues and concerns, and explore effective operation via lectures, discussions, and case studies. Prereq: BUIS 1010 and ENGL 1105 or ENGL 1107
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BUIS 4550 - Cyber Ethics Credits: 3
Exploration of present and potential social, legal, and ethical issues related to computers and the Internet. Class sessions involve lecture, discussion, and debate, which encourage students to explore topics from views other than their own. Prereq: Juniors and Seniors Only
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BUIS 4700 - Network Security and Risk Management Credits: 3
This course provides an introduction to the fundamental principles and topics of Information Technology Security and Risk Management at the organizational level. Students will learn critical security principles that enable them to plan, develop, and perform security tasks. The course will address hardware, software, processes, communications, applications, and policies and procedures with respect to organizational IT security and risk management. The second half of this course provides a comprehensive overview of building and maintaining firewalls in a business environment. It is designed for the student and network administrator who need to learn the basics of network firewall security. It covers basic installation techniques, discusses how to make an intelligent choice of firewall technology, and presents basic firewall troubleshooting. Prereq: Instructor Permission Required 2 lecture hours 3 lab hours $
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BUIS 4985 - Info. Technology Internship Credits: 1-3
This course is designed to provide a structured paid or unpaid supervised professional field experience with an approved organization. Under joint supervision of a site preceptor and (discipline) faculty member, the student performs meaningful tasks and projects to gain skills and knowledge related to their business (discipline) concentration. Prerequisites: Junior standing, 3.0 GPA or higher and supervising faculty member permission. Internship credit cannot be substituted for any required course or for the “Upper-Level Electives” in the Accounting and General Business concentrations. Repeatable for up to 6 credit hours. Prereq: Juniors and Seniors Only. 3.0 GPA or higher and faculty permission.
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BUIS 4999 - Special Topics Mgt Info Systems Credits: 1-3
Opportunity for the advanced student to work on special projects under the supervision of an instructor with expertise in the area of the student’s project. Prereq: Faculty Consent Required $
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BULA 1010 - Introduction to Legal Assisting Credits: 3
A practical introduction to the career of legal assisting. This course describes the drafting, interviewing, and researching skills required to be an effective paralegal or legal assistant. $
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BULA 2510 - Legal Research and Writing 1 Credits: 3
The student is taught step-by-step to interpret court opinions and to apply those opinions when writing legal documents. Emphasis is on the study of court opinions through “key fact” identification and utilizes these facts when applying the law to particular situations. Prereq: ENGL 1102 or ENGL 1101 or ENGL 1104 Coreq: BULA 1010 $
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BULA 2520 - Legal Research and Writing 2 Credits: 3
A thorough overview of legal research and writing techniques. The student learns to cite to legal authority, find case law, and interpret statutes. Students learn computer-assisted research using LEXIS and the Internet. Prereq: BULA 2510 $
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BULA 2610 - Tort Law:Personal Inj Litigation Credits: 3
Specific skill assignments in research analysis, drafting, investigating and interviewing provide an overview of tort law oriented to legal assistants. Coreq: BULA 1010 $
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BULA 2620 - Introduction to Civil Litigation Credits: 3
An introduction to the legal system of dispute resolution in noncriminal matters. This course focuses on the process of civil litigation rather than the substantive legal issues and explains the legal assistant’s role when interviewing clients, drafting pleadings and motions, conducting discovery and preparing for trial. Coreq: BULA 1010 $
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BULA 2630 - Intro to Contracts/Restitution Credits: 3
An introduction to the law of contracts and restitution. The students apply the concepts presented to analyze contracts and to examine various legal issues that arise in contractual situations. Case law is examined to demonstrate the manner in which courts have interpreted contract law. Coreq: BULA 1010 $
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BULA 2640 - Computer App and the Law Credits: 3
Provides the student with an introduction to basic computer applications such as word processing, spreadsheet, and database applications. They learn the concepts of timekeeping, billing, case management, litigation support, the Internet and electronic mail. $
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BULA 2650 - Family Law Credits: 3
A comprehensive overview of family law. The practice-oriented text teaches students the skills and techniques of investigation and analysis and includes coverage of child custody, property division and support enforcement laws. Coreq: BULA 1010 $
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BULA 2660 - Wills/Trusts/Estate Admini Credits: 3
The course is oriented toward legal assistants and issues that arise in the context of probate or estate administration. Students will learn about the construction of wills, testamentary capacity, codicils, trusts, and Rule Against Perpetuities. Coreq: BULA 1010 $
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BULA 2690 - Criminal Law/Criminal Procedure Credits: 3
This course introduces the student to the basic elements of criminal law and procedure and examines the criminal process from pretrial through posttrial. The criminal code is utilized. The student will learn trial preparation, investigation and research. Coreq: BULA 1010 or SOCI 2610 or SOCI 2207 $
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BULA 2700 - Evidence Credits: 3
This course focuses on the evidentiary rules, the policies substantiating the rules, and their application at trial. Evidence examined includes tistimony, physical objects, writings and the manner in which the proof is submitted at trial. Coreq: BULA 1010 or SOCI 2610 or SOCI 2207 $
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BULA 2720 - Ethics for the Legal Assistant Credits: 3
A general overview of ethical expectations for legal professionals and standards aimed specifically at situations in which legal assistants may find themselves. The unauthorized practice of law is examined. Coreq: BULA 1010 $
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BULA 2790 - Legal Assisting Practicum Credits: 2
Students gain 160 hours of “hands-on” experience by working under the direction and supervision of a licensed attorney. This is a valuable experience that enables the student to make the transition from the world of academia to the work world. Prereq: BULA 2520, 16 credit hours of BULA, including BULA 2520, 2.0 cumulative grade point average in all coursework and in BULA, and permission of instructor. $
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BULA 2999 - Topics in Legal Assisting Credits: 1-3
Individual or small-group study, under the supervision of an instructor, of topics not otherwise available to students. Prereq: BULA 1010
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BULW 2500 - Business Law 1 Credits: 3
An introduction to the legal environment of business including the forms and classification of laws, an overview of court systems and alternative dispute resolution methods, tort law, criminal law, contract law, administrative law and government regulation of business practices.
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BULW 2600 - Business Law 2 Credits: 3
A study of law focusing on the sales and leases of goods, negotiable instruments, debtor-creditor relationships, agency and employment, and business organizations. Prereq: BULW 2500
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BULW 2700 - Legal Environment of Business Credits: 3
An examination of the creation and evolution of principles and rules of law, emphasizing ethics and the law, an understanding of the court systems, civil procedure, constitutional law, government regulation and administrative law, criminal, tort, contract, negotiable instruments, debtor-creditor relationships, and forms of ownership.
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BUMG 1010 - Introduction to Business Credits: 3
A survey course of the basic functions of American business with an emphasis on the responsibility of business as a vital segment of society. Introduction to the American economic system and the role of profits as the motivating force behind U.S. business activity. Not open to junior and senior business majors.
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BUMG 2100 - Management Concepts Credits: 3
An introductory course in management concepts, organization, and principles with a detailed analysis of the management functions of planning, organizing, staffing, directing, and controlling. Communications, decision making, and motivation are emphasized as integral concepts in performing the management functions. Not open to those who have completed or are enrolled in BUMG 3100.
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BUMG 2250 - Organization/Operation Small Bus Credits: 3
A course designed to provide the basics of small business: getting started, financial recordkeeping, cash flow management, computers, human resource management, marketing, pricing, advertising, and promotion.
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BUMG 2350 - Personnel Management Credits: 3
The philosophy, principles, and methods of human resource management stressing analysis, planning, recruiting, selection, placement, training, evaluation, wage and salary administration, and benefit programs. Not open to those who have completed BUMG 3350.
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BUMG 2850 - Enterprise Management/Strategy Credits: 3
An integrative course that enables students to demonstrate the capacity to synthesize and apply the knowledge and skills acquired from the various disciplines in business, social sciences, and humanities; to analyze case problems; and to develop and effectively communicate a comprehensive business project. Prereq: BUMG 2100, BUMG 2900, and BUMK 2100. 42 hours completed toward the associate degree, including the above. Coreq: BUAC 2030 and BUFI 2450
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BUMG 2900 - Prof Communication/Devel Skills Credits: 3
A course designed to enhance students’ awareness of the significant impact that communication skills and business etiquette have on their professional advancement. Emphasis is placed on the ability to write and present clear, concise, grammatically correct business correspondence and business reports for a diverse audience. Additional topics include: interviewing, networking, listening, and interpersonal skills. Prereq: BUIS 1010 (or BULA 2640) and ENGL 1105 $
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BUMG 2999 - Topics in Small/General Business Credits: 1-3
Opportunity for the student to work on special projects under the supervision of an instructor with expertise in the area of the student’s project. Prereq: Faculty Consent Required
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BUMG 3100 - Management Principles Credits: 3
A study of the fundamental principles of management emphasizing the managerial functions, basic concepts of systems, decision making processes, organizational theory and behavior and its effect on management. Prereq: BUAC 1020 or BUAC 2010.
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BUMG 3200 - Data Analysis Credits: 3
Computer assisted statistical analysis using SPSS or current statistical application software as a research tool. In-depth use of computer applications for research, emphasizing statistical procedures, graphic design, and interpretation of results. Applications appropriate to business, social and physical sciences, psychology, and education. Special projects to suit student’s needs. Prereq: MATH 1500 or BUMG 3550 $
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BUMG 3310 - Business Ethics Credits: 3
Examination of the relationship between economic and moral constraints. Prereq: ENGL 1105 or ENGL 1107
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BUMG 3350 - Human Resource Management Credits: 3
Principles and practices of recruiting, selecting, training, developing, compensating, and maintaining a productive employee group through systematic human resource management planning consistent with government regulations. Includes attention to grievance and disciplinary procedures and collect bargaining. Prereq: BUMG 3100
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BUMG 3400 - International Business Credits: 3
Introduces students to international business by exploring a broad spectrum of business activities. Competitive strategy provides the unifying theme. Prereq: Sophomore, Junior, or Senior
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BUMG 3550 - Quantitative Methods In Business Credits: 3
A study of the quantitative tools and techniques applied to business decision-making. The primary tool investigated is the linear regression model. Includes forecasting, multiple regression, qualitative variables, and the analysis of residual patterns. Also explores the linear programming model. Models are explained graphically, calculated manually, and then explored more fully on the computer. Prereq: BUIS 1010 or BULA 2640 and MATH 1200 or MATH 1500 or MATH 1700 or MATH 1800 or MATH 1900 or MATH 2110 or MATH 2120. $
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BUMG 3850 - Production/Operations Mgt Credits: 3
An overview of production and operations management, including procedures and techniques generally employed in both manufacturing and non-manufacturing organizations. Topics include forecasting, line balancing, PERT, layout planning, and capacity planning. Extensive use is made of computers. Prereq: BUIS 1010 or BULA 2640 or MATH 1200 or MATH 1500 or MATH 1700 or MATH 1800 or MATH 1900 or MATH 2110 or MATH 2120. $
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BUMG 4100 - Business Simulation Credits: 3
Explores the analysis of business problems using computer simulations. Outcomes resulting from various inputs are projected and interpreted to aid in decision making. Prereq: BUMG 3550 $
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BUMG 4850 - Business Policy and Strategy Credits: 3
A case-oriented course designed to develop skills in the integration of interdisciplinary areas as applied to problems in business. Includes both written and oral presentation of case problems. Prereq: BUFI 3450, BUMG 3100, BUMK 3100, and Senior Standing. Coreq: BUMG 3850
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BUMG 4999 - Special Topics in Management Credits: 1-3
Opportunity for the junior or senior student to work on special projects under the supervision of an instructor with expertise in the area of the student’s project. Prereq: Faculty Consent Required
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BUMK 2100 - Marketing Concepts Credits: 3
A study of marketing fundamentals, consumption, consumer behavior, retailing, wholesaling structures, the functions performed in marketing, marketing policies, and a critical appraisal of the field of marketing. Not open to those who have completed or are enrolled in BUMK 3100.
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BUMK 2350 - Advertising Credits: 3
A study of the principles of advertising, including the history and development of advertising, its relation to the marketing effort of the firm and to consumers and society in general, and the major groups of media used by the advertiser. Prereq: BUMK 2100 or BUMK 3100
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BUMK 2999 - Topics in Marketing Credits: 1-3
Opportunity for the student to work on special projects under the supervision of an instructor with expertise in the area of the student’s project. Prereq: Faculty Consent Required
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BUMK 3100 - Marketing Principles Credits: 3
A study of the marketing principles, concepts, strategies, and analytical methods used by organizations to market products, services, and ideas in dynamic environments. Emphasis on identifying marketing opportunities, defining target groups, developing appropriate products, promotion distribution, and pricing strategies. Prereq: BUAC 1010 or BUAC 2010
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BUMK 3200 - Sales Management Credits: 3
The principles and practices of planning, organizing, motivating, and controlling the sales force. Selection, training, compensation, analysis of sales potentials, and costs are also covered. Prereq: BUMK 2100 or BUMK 3100
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BUMK 3300 - Consumer Behavior Credits: 3
This course introduces a wide range of behavioral concepts and explores the strategic implications of customer behavior for marketers. The course challenges students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. Key to the course is demonstrating how an understanding of buyer behavior can help to improve strategic decision making. Prereq: BUMK 2100 or BUMK 3100
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BUMK 3400 - Marketing Communications Credits: 3
An applied course with a complete immersion into the study and practice of advertising and promotion management within the context of the integrated marketing communications paradigm, where students develop and write a complete promotion plan, utilizing skills from previous marketing courses (such as market research and consumer behavior), as well as developing new ones related to promotion techniques. Topics covered include research and analysis of market situations and consumer behavior; positioning strategies; budget planning; promotion tools development and creation; event planning and promotion, and measuring promotion effectiveness. Prereq: BUMK 2100 or BUMK 3100
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BUMK 4000 - Marketing Management Credits: 3
A strategic focus on marketing management with a solid application of basic marketing concepts. Concentrates in the area of environmental analysis and decision making using the case method. Students will also develop and present a marketing plan. Prereq: BUMK 2100 or BUMK 3100
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BUMK 4150 - International Marketing Credits: 3
Directed at developing skills to make marketing decisions in a global context. Includes finding new markets, customizing products for the demands of new markets, determining needs, channels of distribution, pricing strategies, and segmentation. Prereq: BUMK 2100 or BUMK 3100 3 lecture hours
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BUMK 4250 - Marketing Research Credits: 3
Techniques involved in the collection, tabulation, and analysis of marketing information. Includes statistical procedures and their marketing application, brand positioning, and market segmentation using marketing research techniques. Prereq: BUMK 2100 or BUMK 3100 3 lecture hours $
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BUMK 4400 - Entrepreneurial Marketing Credits: 3
Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, radical marketing, guerrilla marketing, viral marketing, and expeditionary marketing. Each reflects an alternative approach to conventional marketing. This course represents an attempt to bring together these perspectives by providing an integrative framework called Entrepreneurial Marketing (EM). With EM, marketing is approached not as a set of tools (a technology) for facilitating transactions or responding to change, but as a vehicle for fundamentally redefining products and markets in ways that produce sustainable competitive advantage. Prereq: BUMK 2100 or BUMK 3100 and BUMK 3400 3 lecture hours
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BUMK 4995 - Marketing Practicum Credits: 3
The Marketing Practicum provides marketing majors with the opportunity to integrate the knowledge and skills they have acquired into the work environment as they complete meaningful productive tasks. Additionally, students will complete a capstone project that requires utilization of critical thinking skills to synthesize previous course work and develop original ideas. Prereq: Instructor Permission Required 3 lecture hours
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BUMK 4999 - Special Topics in Marketing Credits: 1-3
Opportunity for the junior or senior student to work on special projects under the supervision of an instructor with expertise in the area of the student’s project. Prereq: Faculty Consent Required.
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BUOA 1110 - Beginning Document Processing Credits: 3
A study of the touch system of keyboarding and the 10-key pad at the personal computer as well as an introduction to document processing. $
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BUOA 1130 - Records Management Credits: 3
Designed to emphasize the principles and practices of effective records management for manual, automated, and computer records systems. Access software is used to apply the ARMA alphabetic indexing rules. $
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BUOA 1140 - Word Processing Credits: 3
Advanced word processing concepts and skills (including Desktop Publishing) are presented to the person with previous training in word processing. Prereq: BUIS 1010 or BULA 2640 $
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BUOA 1150 - Spreadsheet Applications Credits: 3
Advanced spreadsheet concepts and skills with application to business situations are presented to the person with previous training in spreadsheets. Prereq: BUIS 1010 or BULA 2640 $
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BUOA 1170 - Database Applications Credits: 3
Advanced database concepts and skills are presented to the person with previous training in database applications. Prereq: BUIS 1010 or BULA 2640 $
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BUOA 2110 - Office Communications Credits: 3
Introduction to machine transcription and the development of transcription skills, which include vocabulary development, spelling, punctuation, grammar, and study of Outlook software as a communications tool. Prereq: BUOA 1140 $
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BUOA 2120 - Office Administration Credits: 3
Survey of the responsibilities and opportunities of an office administration position encompassing a variety of administrative duties. Lab work is completed on a personal computer. Prereq: BUOA 1140 $
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BUOA 2130 - Medical Office Administration Credits: 3
The preparation of medical documents, emphasizing specialized terminology and proper procedures for preparing medical reports. Prereq: BUOA 1140 and BUOA 2110 $
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