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Nov 21, 2024
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2017-2018 Catalog [ARCHIVED CATALOG]
Marketing BSB
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 Return to: Degrees and Programs (Graduate and Undergraduate)
The Marketing BSB is designed to provide an in-depth understanding of marketing. Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world. The marketing concentration is designed to teach students the concepts and theories in marketing, then provide them an opportunity to apply their training when working with local businesses and organizations. Students will spend a substantial amount of time learning to use technology to solve specific marketing problems.
US Bureau of Labor Statistics, Occupational Outlook reports the job outlook for 2014-2024 to be 9% growth (average is 8%). Median salary 2015 $124,850 per year ($60.03 per hour).
Marketing covers a diverse field of opportunities. Information on occupational outlook and opportunities can be found at the Federal Government’s Bureau of Labor Statistics:
http://www.bls.gov
Member of IACBE (International Assembly for Collegiate Business Education).
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Degree Requirements
| General Education Program (GEP) |
42 Hours |
| Business Core Courses |
29 Unique Hours |
| Marketing Major |
33 Hours |
| Technical Elective |
3 Hours |
| General Electives |
9 Hours |
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| Total Hours Required |
120 Hours |
General Education Program (GEP)
| English Composition |
6 Hours |
| Oral Communication |
3 Hours |
| Literature |
3 Hours |
| Fine Arts |
3 Hours |
| Natural Science |
7 Hours |
| Quantitative Reasoning |
5 Hours |
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MATH1800 counts for both the GEP and Business Core requirements.
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3 Hours |
| Engaged Citizenry |
3 Hours |
| Global Perspectives |
3 Hours |
| Historical Perspectives |
3 Hours |
| Ethical Insight and Reasoning |
3 Hours |
| Human Behavior |
3 Hours |
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ECON2201 counts for both the GEP and Business Core requirements.
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| Total Hours |
42 Hours |
Business Core (29 Unique Hours)
Marketing Major (33 hours)
Technical Elective (3 Hours)
General Electives (13 hours)
(This includes UNIV1100 - First Year Experience: University Foundations (1 Hour).
Students are encouraged to consider adding a minor.
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Return to: Degrees and Programs (Graduate and Undergraduate)
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