Dec 06, 2024  
2013-2014 Catalog 
    
2013-2014 Catalog [ARCHIVED CATALOG]

Business Administration - Marketing BS


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The Bachelor of Science in Business Administration with a Concentration in Marketing is designed to provide an in-depth understanding of marketing. Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world. The marketing concentration is designed to teach the student concepts and theories and then provide students an opportunity to apply their training when working with local businesses and organizations. Students will spend a substantial amount of time learning to use technology to solve specific marketing problems.

 

Suggested Schedule:

 

 

Course #

Course Name

Cr

Semester 1

ENGL 1101 or 1102

Discourse and Composition (A) or

Discourse and Composition (B)

5

3

GEP

Fine Arts

3

GEP

Social Science

3

BUIS 1010

Computer Applications 1

3

MATH 1500

Principles of Statistics

3

 

Total hours = 15-17

 

 

 

Course #

Course Name

Cr

Semester 2

ENGL 1105

Composition and Argumentation

3

NTSC 1110

Scientific Reasoning and Methodology

3

BUXX

Approved Elective

3

BUOA 1140 or BUOA 1150 or BUOA 1170

Word Processing                     Spreadsheet Applications               Database Applications                       

3

MATH 1700

Applied Finite Math

3

 

Total hours = 15

 

 

 

Course #

Course Name

Cr

Semester 3

BUAC 2010
or
BUAC 1010

Intro to Financial Accounting Principles or
Accounting Principles 1

3

4

GEP

Cultural Perspectives – Western

3

GEP

Natural Science (above 1110 with lab)

4

BULW 2700

Legal Environment of Business

3

ECON 2201

Macroeconomics

3

 

Total hours = 16-17

 

 

 

Course #

Course Name

Cr

Semester 4

BUAC 2030
or
BUAC 1020

Intro Managerial Accounting Principles
or
Account Principles 2

3

4

BUMG 2900

Professional Communication & Develop.

3

GEP

Ethics

3

BUMK 3100

Marketing Principles

3

ECON 2202

Microeconomics

3

 

Total hours = 15-16

 

 

 

Course #

Course Name

Cr

Semester 5

BUFI 3450

Managerial Finance

3

BUMG 3100

Management Principles

3

XXXXXXXX

Elective

3

BUMG 3550

Quantitative Methods in Business

3

BUMK 3300

Consumer Behavior

3

 

Total hours = 15

 

 

 

Course #

Course Name

Cr

Semester 6

GEP

Cultural Perspective – Non-Western

3

BUMKXXXX

Marketing Elective

3

BUMG 3850

Production/Operation Management

3

BUMKXXXX

Marketing Elective

3

XXXXXXXX

Approved Elective

3

 

Total hours = 15

 

 

 

Course #

Course Name

Cr

Semester 7

XXXXXXXX

Approved Elective

3

BUMK 4000

Marketing Management

3

BUMK 3400

Integrated Marketing Communications

3

XXXXXXXX

Elective

3

BUMKXXXX

Marketing Elective

3

BUMG 4850

Business Policy

3

 

Total hours= 18

 

 

 

Course #

Course Name

Cr

Semester 8

BUMKXXXX

Marketing Elective

3

BUMK 4250

Marketing Research

3

BUMK 4995

Marketing Practicum

3

BUMK 4400

Entrepreneurial Marketing

3

IDST 4900

Senior Seminar

3

 

Totla hours = 15

 

 

Degree Requirements


General Education Program 31 Hours

     MATH 1500 satifies the Quantitative Reasoning Component. Further information is listed       

 
     in the General Education Program Requirements by Content Category  in the current  
     catalog or can be obtained from the dean’s office.  
Marketing Core Courses 18 Hours
Marketing Electives 12 Hours
Business Core Courses 36 Hours
Required Nonbusiness Courses 12 Hours
Business Electives  9 Hours
Electives  2 Hours
   
Total Hours Required 120 Hours

 

Electives (2 Hours)


You may select 2 elective hours from the broad spectrum of university courses.

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