Business Administration - Marketing BS

The Bachelor of Science in Business Administration with a Concentration in Marketing is designed to provide an in-depth understanding of marketing. Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world. The marketing concentration is designed to teach the student concepts and theories and then provide students an opportunity to apply their training when working with local businesses and organizations. Students will spend a substantial amount of time learning to use technology to solve specific marketing problems.

Suggested Schedule:

	Course #	Course Name	Cr
Semester 1	ENGL 1101 or 1102	Discourse and Composition (A) or Discourse and Composition (B)	5 3
	GEP	Fine Arts	3
	GEP	Social Science	3
	BUIS 1010	Computer Applications 1	3
	MATH 1500	Principles of Statistics	3
		Total hours = 15-17

	Course #	Course Name	Cr
Semester 2	ENGL 1105	Composition and Argumentation	3
	NTSC 1110	Scientific Reasoning and Methodology	3
	BUXX	Approved Elective	3
	BUOA 1140 or BUOA 1150 or BUOA 1170	Word Processing Spreadsheet Applications Database Applications	3
	MATH 1700	Applied Finite Math	3
		Total hours = 15

	Course #	Course Name	Cr
Semester 3	BUAC 2010 or BUAC 1010	Intro to Financial Accounting Principles or Accounting Principles 1	3 4
	GEP	Cultural Perspectives – Western	3
	GEP	Natural Science (above 1110 with lab)	4
	BULW 2700	Legal Environment of Business	3
	ECON 2201	Macroeconomics	3
		Total hours = 16-17

	Course #	Course Name	Cr
Semester 4	BUAC 2030 or BUAC 1020	Intro Managerial Accounting Principles or Account Principles 2	3 4
	BUMG 2900	Professional Communication & Develop.	3
	GEP	Ethics	3
	BUMK 3100	Marketing Principles	3
	ECON 2202	Microeconomics	3
		Total hours = 15-16

	Course #	Course Name	Cr
Semester 5	BUFI 3450	Managerial Finance	3
	BUMG 3100	Management Principles	3
	XXXXXXXX	Elective	3
	BUMG 3550	Quantitative Methods in Business	3
	BUMK 3300	Consumer Behavior	3
		Total hours = 15

	Course #	Course Name	Cr
Semester 6	GEP	Cultural Perspective – Non-Western	3
	BUMKXXXX	Marketing Elective	3
	BUMG 3850	Production/Operation Management	3
	BUMKXXXX	Marketing Elective	3
	XXXXXXXX	Approved Elective	3
		Total hours = 15

	Course #	Course Name	Cr
Semester 7	XXXXXXXX	Approved Elective	3
	BUMK 4000	Marketing Management	3
	BUMK 3400	Integrated Marketing Communications	3
	XXXXXXXX	Elective	3
	BUMKXXXX	Marketing Elective	3
	BUMG 4850	Business Policy	3
		Total hours= 18

	Course #	Course Name	Cr
Semester 8	BUMKXXXX	Marketing Elective	3
	BUMK 4250	Marketing Research	3
	BUMK 4995	Marketing Practicum	3
	BUMK 4400	Entrepreneurial Marketing	3
	IDST 4900	Senior Seminar	3
		Totla hours = 15

Degree Requirements

General Education Program	31 Hours
MATH 1500 satifies the Quantitative Reasoning Component. Further information is listed
in the General Education Program Requirements by Content Category in the current
catalog or can be obtained from the dean’s office.
Marketing Core Courses	18 Hours
Marketing Electives	12 Hours
Business Core Courses	36 Hours
Required Nonbusiness Courses	12 Hours
Business Electives	9 Hours
Electives	2 Hours

Total Hours Required	120 Hours

Marketing Core (18 hours)

Marketing Electives (12 hours)

Choose four courses from the following:
BUIS 4500 - E-commerce
BUMG 3200 - Data Analysis
BUMK 2350 - Advertising
BUMK 3200 - Sales Management
BUMK 4150 - International Marketing
BUMK 4999 - Special Topics in Marketing

Business Core Courses (33 hours)

Technology Elective

Choose one Technology elective.

Required Non-Business (12 hours)

Business Elective (9 hours)

Electives (2 Hours)

You may select 2 elective hours from the broad spectrum of university courses.