COMM 3300 - Public Relations/Communications

Credits: 3

This course is an overview of the practice and effects of public relations and how it functions in organizations and society. Historical perspectives, strategic management communication functions, practical techniques, new communication technologies, communication with diverse publics, ethics, and social responsibility all will be emphasized. The course proceeds from the perspective that public relations is a communication management function through which organizations adapt to, alter, or maintain their environment in order to achieve organizational goals. Prereq: COMM 1105 and COMM 2231 $