Aug 12, 2020  
2019-20 Catalog 
2019-20 Catalog

Marketing BSB

The Marketing BSB is designed to provide an in-depth understanding of marketing.  Graduates of this program will find employment opportunities in both the public and private sectors, locally and around the world.  The marketing program is designed to teach students the concepts and theories in marketing, then provide them an opportunity to apply their training in real world situation, working with local businesses and organizations.  Students will spend a substantial amount of time learning to use digital and other technology to solve specific marketing problems.


US Bureau of Labor Statistics, Occupational Outlook reports the job outlook for 2016-2026 to be 10% growth (average is 6%). Median salary  $129,380 per year.

Marketing covers a diverse field of opportunities:

  • Advertising
  • Public Relations
  • Media Planning
  • Sales Management
  • Communications



Information on occupational outlook and opportunities can be found at the Federal Government’s Bureau of Labor Statistics:

Member of IACBE (International Accreditation Council for Business Education).

Degree Requirements

General Education Program (GEP) 42 Hours
Business Core Courses 29 Unique Hours
Marketing Major 33 Hours
Technical Elective 3 Hours
General Electives  9 Hours
Total Hours Required 120 Hours


General Education Program (GEP)

English Composition 6 Hours
Oral Communication 3 Hours
Literature 3 Hours
Fine Arts 3 Hours
Natural Science 7 Hours
Quantitative Reasoning 5 Hours

MATH1800 counts for both the GEP and Business Core requirements.

3 Hours
Engaged Citizenry 3 Hours
Global Perspectives 3 Hours
Historical Perspectives 3 Hours
Ethical Insight and Reasoning 3 Hours
Human Behavior 3 Hours

ECON2201 counts for both the GEP and Business Core requirements.

Total Hours 42 Hours


General Electives (13 hours)

(This includes UNIV1100 - First Year Experience: University Foundations (1 Hour). 

Students are encouraged to consider adding a minor.