Marketing impacts our daily lives. All organizations depend on marketing communications to persuade and inform their “customers”. Regardless of whether the “business” markets a cause, service, or good; managers will use marketing principles to achieve their objectives.
A minor in marketing will expose you to the dynamic and diverse nature of the field of marketing. The student will have the opportunity to complete several “real-world” projects and should acquire the necessary skills and knowledge to pursue management opportunities that require an understanding of marketing.
Prerequisites: Econ 2201 (must complete before BUMK 3100)