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  Sep 20, 2017
 
 
    
2017-2018 Catalog

Marketing Minor


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Marketing Minor

Marketing impacts our daily lives.  All organizations depend on marketing communications to persuade and inform their “customers”. Regardless of whether the “business” markets a cause, service, or good; managers will use marketing principles to achieve their objectives.

A minor in marketing will expose you to the dynamic and diverse nature of the field of marketing. The student will have the opportunity to complete several “real-world” projects and should acquire the necessary skills and knowledge to pursue management opportunities that require an understanding of marketing.

Prerequisites: Econ 2201 (must complete before BUMK 3100)

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