Mar 28, 2024  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

Marketing Minor


Return to {$returnto_text} Return to: Degrees and Programs (Graduate and Undergraduate)

 

Marketing Minor

Marketing impacts our daily lives.  All organizations depend on marketing communications to persuade and inform their “customers”. Regardless of whether the “business” markets a cause, service, or good; managers will use marketing principles to achieve their objectives.

A minor in marketing will expose you to the dynamic and diverse nature of the field of marketing. The student will have the opportunity to complete several “real-world” projects and should acquire the necessary skills and knowledge to pursue management opportunities that require an understanding of marketing.

Prerequisites: Econ 2201 (must complete before BUMK 3100)

Return to {$returnto_text} Return to: Degrees and Programs (Graduate and Undergraduate)