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May 19, 2024
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BUMK 3100 - Marketing PrinciplesA study of the marketing principles, concepts, strategies, and analytical methods used by organizations to market products, services, and ideas in dynamic environments. Emphasis on identifying marketing opportunities, defining target groups, developing appropriate products, promotion distribution, and pricing strategies.
Note: Distance Learning Approved.
Credits: 3
Coreq: ECON 2201 Lecture hours: 3
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