May 11, 2024  
2022-2023 Catalog 
    
Catalog Navigation
  Catalog Home
  Notice of Non-Discrimination
  FERPA Privacy Law
  About the University
  How to Reach Us
  Campus Map / Directions
  Admission Policies
  Academic Calendar
  Registration Information
  Fees and Expenses
  Financial Aid
  Academic Policies and Programs
  Student Success Center
  Graduate School
  Center for International Programs and Study Abroad
  Clark Memorial Library


  General Education Program
  Honors Program
  Colleges and Departments
  Degrees and Programs (Graduate and Undergraduate)
  Course Descriptions
  Trustees, Staff, and Faculty
HELP
2022-2023 Catalog [ARCHIVED CATALOG]

SPMG 3700 - Sport Sponsorship and Sales

Examination of the principles of sport marketing through specific study in sales and sponsorship in sports.  Personal selling techniques, customer service, and basic principles of sport sponsorship will be integral parts of the course.  Students will also draft a sponsorship proposal and perform a formal sales presentation of that proposal.

Note: This course in online/hybrid approved.

Credits: 3

Prereq: SSSM 2000, BUMK 3100, and Junior Rank
Lecture hours: 3