May 18, 2024  
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2021-2022 Catalog [ARCHIVED CATALOG]

BUMK 3100 - Marketing Principles

A study of the marketing principles, concepts, strategies, and analytical methods used by organizations to market products, services, and ideas in dynamic environments. Emphasis on identifying marketing opportunities, defining target groups, developing appropriate products, promotion distribution, and pricing strategies.

Credits: 3

Prereq: ECON 2201