Apr 18, 2024  
2019-2020 Catalog 
    
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2019-2020 Catalog [ARCHIVED CATALOG]

BUMK 4000 - Marketing Management

A strategic focus on marketing management with a solid application of basic marketing concepts. Concentrates in the area of environmental analysis and decision making using the case method. Students will also develop and present a marketing plan.

Credits: 3

Prereq: BUMK 2100 or BUMK 3100