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Apr 23, 2024
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2018-2019 Catalog [ARCHIVED CATALOG]
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BUMK 4000 - Marketing ManagementA strategic focus on marketing management with a solid application of basic marketing concepts. Concentrates in the area of environmental analysis and decision making using the case method. Students will also develop and present a marketing plan.
Credits: 3
Prereq: BUMK 2100 or BUMK 3100
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