Apr 25, 2024  
2018-2019 Catalog 
    
Catalog Navigation
  Catalog Home
  About the University
  How to Reach Us
  Campus Map / Directions
  Admission Policies
  Registration Information
  Fees and Expenses
  Financial Aid
  Academic Policies and Programs
  Notice of Non-Discrimination
  Graduate Center
  Center for International Programs and Activities
  Clark Memorial Library
  FERPA Privacy Law
  Trustees, Staff, and Faculty


  Colleges and Departments
  Degrees and Programs (Graduate and Undergraduate)
  Course Descriptions
  General Education Program
  Honors Program
  Student Development and Support
  Academic Calendar
HELP
2018-2019 Catalog [ARCHIVED CATALOG]

BUMK 3100 - Marketing Principles

A study of the marketing principles, concepts, strategies, and analytical methods used by organizations to market products, services, and ideas in dynamic environments. Emphasis on identifying marketing opportunities, defining target groups, developing appropriate products, promotion distribution, and pricing strategies.

Credits: 3

Prereq: ECON 2201