Mar 29, 2024  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

BUMK 4000 - Marketing Management

Credits: 3
A strategic focus on marketing management with a solid application of basic marketing concepts. Concentrates in the area of environmental analysis and decision making using the case method. Students will also develop and present a marketing plan. Prereq: BUMK 2100 or BUMK 3100