Apr 18, 2024  
2017-2018 Catalog 
    
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2017-2018 Catalog [ARCHIVED CATALOG]

BUMK 3100 - Marketing Principles

Credits: 3
A study of the marketing principles, concepts, strategies, and analytical methods used by organizations to market products, services, and ideas in dynamic environments. Emphasis on identifying marketing opportunities, defining target groups, developing appropriate products, promotion distribution, and pricing strategies. Prereq: BUAC 1010 or BUAC 2010