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Apr 25, 2024
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2016-2017 Catalog [ARCHIVED CATALOG]
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BUMK 4250 - Marketing ResearchCredits: 3 Techniques involved in the collection, tabulation, and analysis of marketing information. Includes statistical procedures and their marketing application, brand positioning, and market segmentation using marketing research techniques. Prereq: BUMK 2100 or BUMK 3100 lecture hours 3 Course/Lab Fee $
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