May 05, 2024  
2012-2013 Catalog 
    
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2012-2013 Catalog [ARCHIVED CATALOG]

SSSM 3700 - Sport Sponsorship and Sales

Credits: 3
Examination of the principles of sport marketing through specific study in sales and sponsorship in sports.  Personal selling techniques, customer service, and basic principles of sport sponsorship will be integral parts of the course.  Students will also draft a sponsorship proposal and perform a formal sales presentation of that proposal. Prereq: SSSM 2000, BUMK 3100, and Junior Rank 3 lecture hours