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May 05, 2024
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2011-2012 Catalog [ARCHIVED CATALOG]
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BUMK 2100 - Marketing ConceptsCredits: 3 A study of marketing fundamentals, consumption, consumer behavior, retailing, wholesaling structures, the functions performed in marketing, marketing policies, and a critical appraisal of the field of marketing. Not open to those who have completed or are enrolled in BUMK 3100.
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