Mar 29, 2024  
2010-2011 Catalog 
    
2010-2011 Catalog [ARCHIVED CATALOG]

BUMK 4250 - Marketing Research

Credits: 3
Techniques involved in the collection, tabulation, and analysis of marketing information. Includes statistical procedures and their marketing application, brand positioning, and market segmentation using marketing research techniques. Prereq: BUMK 3100 and BUMG 3550 and MATH 1500 3 lecture hours $