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Mar 29, 2024
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2010-2011 Catalog [ARCHIVED CATALOG]
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BUMK 4250 - Marketing ResearchCredits: 3 Techniques involved in the collection, tabulation, and analysis of marketing information. Includes statistical procedures and their marketing application, brand positioning, and market segmentation using marketing research techniques. Prereq: BUMK 3100 and BUMG 3550 and MATH 1500 3 lecture hours $
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