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Mar 29, 2024
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2010-2011 Catalog [ARCHIVED CATALOG]
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BUMK 4150 - International MarketingCredits: 3 Directed at developing skills to make marketing decisions in a global context. Includes finding new markets, customizing products for the demands of new markets, determining needs, channels of distribution, pricing strategies, and segmentation. Prereq: BUMK 3100, and BUMK 3300 3 lecture hours
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