Mar 29, 2024  
2010-2011 Catalog 
    
2010-2011 Catalog [ARCHIVED CATALOG]

BUMK 4150 - International Marketing

Credits: 3
Directed at developing skills to make marketing decisions in a global context. Includes finding new markets, customizing products for the demands of new markets, determining needs, channels of distribution, pricing strategies, and segmentation. Prereq: BUMK 3100, and BUMK 3300 3 lecture hours