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2007-2009 Catalog [ARCHIVED CATALOG]

SSSM 3500 - Sport Marketing

Credits: 3
An advanced study of sports marketing strategies for the recreational environment, both internal and external. Promotional guidelines and discussion of promotional activity. Study of the budgetary process, differentiations of budget styles, and implementation of the budgetary process in both the private and public sector.Required course for sport management majors.Prereq: SSSM 2000, BUMK 3100, and Junior rank.