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Apr 19, 2024
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2007-2009 Catalog [ARCHIVED CATALOG]
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BUMK 4000 - Marketing ManagementCredits: 3 A strategic focus on marketing management with a solid application of basic marketing concepts. Concentrates in the areas of environmental analysis and decision-making, using the case method. Students also develop and present a marketing plan.Prereq: BUMK 3100
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