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Apr 20, 2024
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2007-2009 Catalog [ARCHIVED CATALOG]
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BUMK 3250 - Marketing ResearchCredits: 3 Techniques involved in the collection, tabulation, and analysis of marketing information. Includes statistical procedures and their marketing application, brand positioning, and market segmentation using marketing research techniques.Prereq: BUMK 3100 and MATH 1150
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