Jul 11, 2020  
2007-2009 Catalog 
2007-2009 Catalog [ARCHIVED CATALOG]

BUMK 3100 - Marketing Principles

Credits: 3
A study of the marketing principles, concepts, strategies, and analytical methods used by organizations to market products, services, and ideas in dynamic environments. Emphasis on identifying marketing opportunities, defining target groups, developing appropriate products, promotion distribution, and pricing strategies.Prereq: ECON 2201