Jul 11, 2020  
2007-2009 Catalog 
2007-2009 Catalog [ARCHIVED CATALOG]

BUMK 2350 - Advertising

Credits: 3
A study of the principles of advertising, including the history and development of advertising, its relation to the marketing effort of the firm and to consumers and society in general, and the major groups of media used by the advertiser.Prereq: BUMK 2100 or 3100