Jul 07, 2020  
2007-2009 Catalog 
    
2007-2009 Catalog [ARCHIVED CATALOG]

BUMK 2100 - Marketing Concepts

Credits: 3
A study of marketing fundamentals, consumption, consumer behavior, retailing, wholesaling structures, the functions performed in marketing, marketing policies, and a critical appraisal of the field of marketing.Not open to those who have completed or are enrolled in BUMK 3100.